The Capricorn Caves is a desired tourist location for many international visitors each year.
The 390 million year old cave system has a wide appeal from tourists interested geographically in the ancient past of the Caves as well as families from abroad seeking out a guided tours of the Capricorn Caves.
General Manager of the Capricorn Caves, Amanda Hinton, attended the Australian Tourism Expo, a week long expo, this last week with a number of other tourism providers in the region, and showcased our brand new multilingual brochures to better support our overseas guests
Networking events like ATE play a HUGE role in supporting and building international relationships & marketing our beautiful region to the world and we hope that by having our brochures in different languages that we can make not only the Caves more appealing and welcoming but this entire beautiful region!
With international guests now making up a significant guest portion, the Caves wanted to better support and enhance the visitor experience and overcome the language barrier. With so much detailed information being delivered on tour and also at the point of sale for the guest to decide on what tour best suits their needs, there is the potential for information to be lost in translation. It was with this in mind that the Capricorn Caves management made the decision to expand their tour information online and physically at the counter with translating tour documentation
With the engagment of professional translator service we were able to successful translate the Cathedral cave tour flyer into 12 languages (and it is continuing to grow) Content about our most popular tour can now be understood in our international guest native tongue, it means making content more relevant for a foreign reader
The Cathedral Cave tour flyer is now available on the Capricorn caves website is the following languages
You can see the international page on our website here →
With German & French visitors being the most being the most popular languages we further translated a comprehensive flyer on our facilities and also all the tours that we offer, also available to view or download online
As a result of globalisation, working with international guests and travel agencies in their native tongue is more important than ever. Although English is widely spoken, many individuals for whom it is not a first language would prefer to read about our tours and facilities in their native language and now our guests are able to enjoy this on our website and at our front counter.
We will be continuing to expand the language base and continue to grow our resources to cater to our international guests to give them the most positive experience they can possibly have on their holiday in this beautiful country and while at the Capricorn Caves.